This article expands on a lot of topics already covered in this blog. What can the NWSL do to save women’s soccer in the United States.
The author, Caitlin Deruiter, makes 5 points that she thinks will keep the league running.
- Establish a loyal fan base
- Don’t move too fast
- Find an inexpensive way to market the league
- Consider partnerships with MLS teams
- Seek alternative sources of revenue (other than tickets)
Other posts in this blog have discussed who could potentially be in the loyal fan base – young (mostly female) athletes that look up to these players and eventually bring their children to games. Starting at a young age, the parents will have to bring their children to the game, meaning more tickets. Then once those young athletes get older, they will hopefully do the same.
In terms of not moving too fast, the league has done a good job at keeping their expenses smaller scale, especially with the money they spend on stadiums, mentioned in the previous posts.
This blog has also touched on partnering with MLS teams. After the huge swell that the Houston team saw after support from their mens team – the Houston Dynamo – all teams should consider teaming up with their respective MLS teams and creating deals, promotions, any advertising ploy to get more people interested in women’s professional soccer.